Contrary to what the gurus would have you think, Internet marketing is not rocket science. In fact, marketing in general is not all that difficult. Oh, there is science involved in the more advanced areas, but in the main, there are only a few simple rules to follow. How well you use them will dictate the level of your success.
There are a number of skills that you will need to either learn, or outsource.
You need to learn about web site promotion, search
engine submission, bulk email marketing, search
engine optimization, and a number of others.
The biggest problem is that the way these disciplines
work, change almost monthly. You may need to
optimize your web site one way, and a month later
it has changed completely. That means you will
need to spend a good deal of your time just keeping
To help you in this effort we have
created, or more accurately, are creating a web
site that is full of information to help you learn
the ropes. We have many resources here, especially
for beginners, and we link to many other resources.
Most of these are completely free for the taking.
We also offer some software tools to help you
succeed, many of which are free
as well. If you've never put up a website before,
you can find out how right here.
You'll should learn as much as you
can about search engine optimization.
It's not impossible to get your site to number
one, but it does take some hard work. The information
we have here will help you avoid the traps, and
make your work count. You will start by finding
keywords that the target audience you want are
using in the search engines.
Search engine optimization and search engine submission go hand in hand. You need to optimize your site for the engines you are submitting to. You can optimize each page for different keywords. For instance, you can make the title of each page point to a differnent set of keywords, and change the search engine placement of each page. Typically, one would be optimizing for Google - as it enjoys nearly 80% of the market share, while there are farily reliable tools to track your rankings in this Search Engine. The tool allows tracking of ranking not only across specific countries but even cities.
Another form of Internet marketing is paid search engine placement. There are many pitfalls in this area. While it is very easy to get the number one spot, it is not cheap, especially on highly desired keywords. You can wind up paying much more money for the ad than the revenue you receive. You'll need to look over paid search engine placement here. It is a key area for web site promotion.
Bulk email is a touchy subject.
Everyone hates spam. There are responsible ways
to use it though. Those prospects you paid dearly
for in Overture need to be followed up. If you
don't follow up, you have probably wasted your
money. You can check out our information on bulk
Pop ups are the new spam. Pop ups,
pop-unders, time bombs are different manifestations
of the same thing. They are designed to get ads
in your face in a way you find difficult to stop.
You should get all the information you can about
this. Some of it is extrememly intrusive, while
other methods are less so. Check out the pop
One product you should look at
is Down Alarm.
Software that will watch your website so you
can be sure it's up and running 24/7. It will
even work with multiple web sites at the same
time. It is very easy to use, you can get it
running in the time it takes to download it,
and one more minute. It will go to all of your
web sites and check if they are running. If not,
you will get notification on your computer. It
would be terrible to do all the work on your
web site, get it submitted, and just when the
googlebot shows up to send you to number one, your
site is down! This runs automatically
on your own desktop machine, so there is no web
site to check or set up.
After you get Down Alarm running, and see just how handy it is, You'll want to look into becoming a reseller of Down Alarm. There is a great reseller program available and you can make serious money. Check it out here.
For a good Internet business you should check this out. It will be an especially good addition to your existing businesses.