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Anchor Text for Search Engines

Introduction

Anchor text is used throughout the web. It is one of the very first of the attributes of html itself. In fact, anchor text was a staple with web pages even before most of the formatting tools such as tables were available. With such a history, it is understandable that anchor text would become one of the most important parts of search engine algorithms.

Anchor text is simply the text you see that is hyper linked to other parts of the site, or web. Hyper linking is basic to the World Wide Web and html coding. An example of anchor text and hyper linking is:

"Today, Search Engine Optimization is central to any successful Internet marketing strategy."

The anchor text of the example above is "Search Engine Optimization" and "Internet marketing". The anchor text "Search Engine Optimization" points to, or is hyper linked to, the web page "http://cybermarketingpro.com/seo.htm". The anchor text "Internet marketing" points to the main page for the site "http://cybermarketingpro.com".

Search Engines and Anchor Text

Search engines now use anchor text to rank a site under their key word searches. Originally they used the meta information in the site header to rank the sites, but this proved to be easily manipulated by the site creators. One of the biggest reasons for the increasing relevance of Google is their reliance on anchor text and hyper linking rather than meta tags.

The big changes in the Yahoo and Msn search engines are also using anchor text as a major part of their respective algorithms. These engines have spent millions of dollars and man-hours to increase the importance of hyper linking and anchor text in their algorithms.

While internal anchor text is not as important as external, it still carries plenty of weight. As you write your pages, include the key words you want pointed to your site. then, increase the importance of these key words by using them as anchor text in internal hyper links.

A tool you can use to check the importance of anchor text is to use the Google keyword, allinanchor. When you make a search, put "allinanchor:", without quotes in front of your keywords. Example: allinanchor: internet mareting This will enhance the importance of the anchor text in the search results.

Increase the Importance of the Page

Google's search algorithm also includes other important parameters such as the page title, but the anchor text and the hyperlinks are the most important. In fact, Google puts huge emphasis on page ranking, link reputation, and link popularity.

Page ranking is a score that Google gives to the page to grade the importance of the page. This has become the industry standard. It is derived by the number of other web sites that link to your page.

Link reputation is a score based on what other site's page titles and links, (anchor text) are saying about your page.

Link popularity is about the number of incoming links pointing to your page.

One of the most important parts of this linking is the anchor text used to create the link. If much of the anchor text for the linking pages happens to be widely used for keyword searches, the pages that are the targets of the link will float closer to the top of the results for these searches.

Optimize Anchor Text in Your Site

As you create the content for your site, you will naturally include keywords that will be used by people to search your topic. When I say naturally, I mean that your links need to be smoothly placed in text that reads well. It is self defeating to drive your site high in the engines, only to chase people off because it is difficult to read.

For instance, you should use a link like, get information on search engine optimization, rather than get information on search engine optimization here.

Create Anchor Text that Enhances desired Keywords

You can put keywords linked to the various pages of your web site peppered throughout your text. The search engines love it. There are a few things you will need to be careful of.

  • First, don't use too much linking on your text. If your text is search engine freindly, but your users can't read it because of linking distractions, it will be rather self defeating.
  • Then, to be people friendly, your text has to make sense. If it doesn't you're wasting your time.
  • The more content the better, but you should put the most people friendly information at the top of the page where people will read it. Put the search engine optimized material closer to the bottom. Like the newspapers, you'll put the best information first.
  • Change your keywords. Though you want to have multiple links using the keywords you are trying to optimize for, you need to change the order of the keywords, and add some others as well. If you try to use one keyword phrase, you can get an over-optimization penalty with the major search engines, especially for the high cometition keywords.

An Example of Highly Linked Text

Any search engine marketing endeavor needs to use searh engine optimization as a major part of web site design. You cannot acheive top 10 ranking by just submitting your site. It needs to be highly optimized for search engine placement. If you have well recognized sites linking to yours, you won't even need to submit your site. The search engines will find it with their robots following the links of the sites that have good Google page rank. You will need to do intensive research to find the best keywords and find the keyword phrases that are most popular. =

You can see that while the above example is optimized for search engine placement, it also has so much anchor text that it is hard to read.

Here is the same paragraph with the html coded so the links don't show up unles you mouse over them.

Any search engine marketing endeavor needs to use search engine optimization as a major part of web site design. You cannot acheive top 10 ranking by just submitting your site. It needs to be highly optimized for search engine placement. If you have well recognized sites linking to yours, you won't even need to submit your site. The search engines will find it with their robots following the links of the sites that have good Google page rank. You will need to do intensive research to find the best keywords and find the keyword phrases that are most popular.

This example has all the same linking power of the previous example, but your users can read it as well.

Here is an example of the html code for and anchor link without the line and change of color:

<a href="http://www.cybermarketingpro.com/seo.htm" class="noUnderline">search
engine optimization</a>

We created the class in a style sheet and applied to style to the anchor.

 

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