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November 17, 2009
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April 2, 2008
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January 12, 2008
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August 25, 2006
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Popups

Popups are perhaps the most hated internet marketing techniques since spam. The adult sites have used them to mire a customer in an unending loop of sites and pages.

Gator brought them to a new low by turning your whole computer into an advertising machine with it's malware.

Microsoft uses them as does AOL. Tthey are, in slightly better taste, but they are still very intrusive. To add more difficulty to this advertising method, there are many popup blockers on the market that defeat the popups.

Personally, if I run into a site that throws popups at me, even though I use a popup blocker, I will tend to move away from the site. That is, if the site is compelling in other ways, I may stay and check it out, but I'm always watching for other intrusive marketing techniques. In other words, they lose a great deal of credibility with popups.

A technique that is a bit better is the pop-under. This less intrusive approach puts another browser window under the one you are reading. You won't see it until you close your web browser. This tactic is used more successfully than popups, but I am uncomfortable with advertising strategies that force me to make a special effort to close them out, especially when I didn't ask for them in the first place.

A technique that works very well is the pop over. It is not as intrusive and stays on the page so it doesn't trigger a popup blocker. These are used to great effect for optin email lists.

 

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