Create
the Content For Your Website
Content is the most important part of your website.
Everything else is designed to enhance this material
itself. You should have information that will help
your visitors solve problems, make decisions, learn
about programs, etc. All of it focused on the topics
you have chosen to develop.
The keywords you are using to point to your pages,
are just pointers that point to your information.
They will direct the search engines to your pages,
but the most important thing is that the material
on the page be original and valuable to your visitors.
The look and feel of your pages can give an appearance
of professionalism, and it does attract or discourage
further surfing. However, if the content is not there,
or is second rate, your visitors will leave, and
probably not come back no matter how cool your site
looks.
There are a number of ways to create content.
- You can write it yourself.
- You can hire someone to ghost write it.
- You can put public domain mterial on your site.
Writing it yourself, is to my mind, the best option.
You need to become an expert on your niche. Writing
your own articles helps you do just that, by forcing
you to do in depth research on your topics, and to
help you organize the information in unique ways.
You can use similar material that you may see elsewhere,
but if it is organized in a more logical or useable
way, it can have increased value.
Hiring someone to write it saves time and effort.
You can even outsource the writing to developing
countries to save a lot of money. Be careful that
the person you are paying for the articles can actually
write coherently. It has to be clear, concise, and
engaging. Also, check for plagiarism. You really
don't want to be involved with someone who is ripping
off other's work.
Public domain materials can be gathered by your
own research, or purchased through 3rd parties who
do the legwork and sell blocks of material to you
with the right to reproduce it. Be careful of what
right s you are getting.
Keep a list of topics to work on. I find it helpful
to work on three or four pages at a time. I can develop
one page, then when I run out of ideas, out it aside
and start another. When I come back to the first
page a day or so later, the ideas have coalesced,
and the copy ends up much improved.
Return
from Create Content to Website Development
|
Subscribe
to our blog in a newsreader
